the expert-led, data-driven weight loss program for busy professionals,
has raised $8 million in a Series A financing led by Draper Fisher
Jurvetson. DFJ has invested $6 million in the innovative company
dedicated to combating America’s obesity epidemic. This round includes
new investments from Correlation Ventures and Hyde Park Angels. Previous
investors New World Ventures and I2A Fund also participated.
“Retrofit is thrilled to partner with venture capital pioneer DFJ,” said
Retrofit CEO and Founder Jeff Hyman, who points out that more than 90%
of Retrofit’s clients are losing weight. “With this investment, we will
continue on our mission to achieve unrivaled weight loss outcomes for
DFJ is based in Menlo Park, Calif. and has a history of investing in
emerging trends before they become mainstream. Retrofit will use the
Series A financing to enhance its highly-effective online weight loss
program as it continues to turn the tide on America’s obesity crisis.
Mohanjit Jolly, DFJ Managing Director, will join the company’s board of
Retrofit is a high-tech, high-touch weight loss program, which uses the
latest technology in wireless tracking devices along with highly-trained
wellness experts. Each Retrofit client consults with a registered
dietitian, exercise physiologist and behavior coach via Skype™
videoconferences. Retrofit delivers weight loss through behavior change
to achieve results that can last a lifetime.
“Retrofit’s mission is a big one: to reverse the course of the obesity
epidemic by addressing the underlying physical and psychological hurdles
of losing weight,” said Jolly. “The passionate team at the company has
demonstrated in just a short time how powerful the platform can be in
changing lives for the better, and we firmly believe in the power of
data-driven weight loss as a massive market opportunity.”
The Series A financing brings the total investment in Retrofit to $10.7
million. Hyman created the company and initially raised $700,000 after
he and his wife visited a destination wellness resort. Working with a
personal team of experts inspired him to create a holistic program using
technology to deliver the same kind of personalized weight loss program
to consumers via the Internet. The company now has 80 full-time
part-time employees nationwide.
“Retrofit is a game-changer for the weight loss industry,” said Brad
Feld, a Retrofit client and Managing Director of Foundry Group. “A
private team of wellness experts helped me re-program some bad patterns
so I could lose those ‘last 20 pounds’ I had been talking about for a
decade. Retrofit provided a positive and powerful feedback loop for
success. Not only does the program help you lose weight, but also it
helps you establish the skills to keep the weight off for life.”
Two-thirds of America’s population is overweight and related health
conditions, including cardiovascular disease and Type 2 diabetes, are
soaring. Retrofit is committed to changing those statistics as it
transforms companies into healthy and energized workplaces. The weight
loss company is so passionate about its mission and proven success with
busy professionals that it is giving away almost $300,000 worth of
weight loss programs in the groundbreaking Retrofit
My Company contest.
Applicants simply submit a 500-word essay describing why they should win
a free year of Retrofit weight loss for up to 100 of their co-workers at RetrofitMyCompany.com.
Prominent judges include: J.B. Pritzker, Managing Partner of The
Pritzker Group; Larry Levy, CEO of Levy Organization; Bruce
Cazenave, CEO of Nautilus Inc.; Wayne Cooper, Publisher and
Chairman of Chief Executive Group; Jeffrey Yordon, CEO and
President, Sagent Pharmaceuticals; and Dr. Holly Wyatt, Clinical
Researcher at The Center for Human Nutrition.
The contest goes live on November 13, 2012 at 12:00 AM (CST) and closes
on December 12, 2012 at 11:59 PM (CST). Retrofit will announce the Grand
Prize winner on January 2, 2013.
Retrofit, the expert-led, data-driven weight loss program for busy
professionals, is designed to deliver lasting results. Its innovative
year-long program includes wireless monitoring of a client’s weight,
activity and sleep, as well as private lessons with a registered
dietitian, exercise physiologist, and behavior coach. Retrofit can be
found on the Web at www.retrofitme.com
and (855) 4-RETROFIT. Follow the company on Facebook and Twitter at @retrofitme.
DFJ is a venture capital firm that partners with extraordinary
entrepreneurs who set out to change the world. Since 1985, DFJ
and the DFJ Global Network have had $7B committed to their funds and
have managed more than 400 portfolio investments, including AdMob,
Baidu, Box, Skype, Hotmail, SpaceX, Tesla Motors, SolarCity, Twitter,
Tumblr and Yammer. DFJ works with companies at seed, early and growth
stages, with the goal of creating iconic and lasting businesses. DFJ
pioneers investing in emerging markets including consumer and enterprise
information technology, digital media, and disruptive technologies. The
DFJ Global Network is a federation of 16 independent venture funds
operating on four continents that cooperate on investment diligence and
co-investing. Learn more at dfj.com.
About Correlation Ventures
Correlation Ventures, a $165 million venture capital fund, leverages
world-class analytics to offer entrepreneurs and other venture
capitalists a dramatically better option when they are seeking
additional co-investment capital to complete a financing round. The firm
makes investment decisions in two weeks or less and offers reliability
and transparency about reserves and its intentions to follow in future
financings. Correlation Ventures invests across all industry segments,
U.S. geographies and investment stages – from seed through late stage.
Current portfolio companies include Aldea Pharmaceuticals, Bunchball,
edo interactive, Framehawk, Getaround, MOGL, SAY Media, Telly, and
Virsto Software. Correlation Ventures has offices in San Diego and Palo
Alto, CA. For more information, visit http://www.correlationvc.com.
About New World Ventures
New World Ventures, a member of The Pritzker Group, is a multi-stage
venture capital firm helping entrepreneurs build market-leading
information technology companies. Since its founding in 1996, the firm
has worked side-by-side with entrepreneurs at more than 70 companies by
providing a broad network of strategic relationships, advice based on
decades of experience, and flexible capital. Recent successes include
SinglePlatform (acquired by Constant Contact in 2012), Zinch (acquired
by Chegg in 2011), and Playdom (acquired by Disney in 2010).